LEGO Outside LEGOLAND

domenico-franco-lego-outside-legoland-italy-designboom-05
© Domenico Franco

In the words of the artist Domenico Franco:

In this personal project I integrated inside Rome some shocking elements, original Lego vehicles. The aim is to transform ordinary contexts in extraordinary ones, thus compelling the toys to get out of the idyllic and politically correct landscapes belonging to their perfect and idealistic cities (e.g. LEGOLAND), with the result of instilling in them those vices, virtues and desires typical of human beings. How many among us would not wish to land by helicopter just beside the Colosseum?

 I preferably used some sets in minifig scale, therefore made with few bricks so that the integration would look even more piercing.

domenico-franco-lego-outside-legoland-italy-designboom-010
© Domenico Franco
domenico-franco-lego-outside-legoland-italy-designboom-02
© Domenico Franco

 

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