Urban Family Farm 

In the words of the artist Domenico Franco:

The successful series LEGO outside LEGOLAND urged me to continue my research focused on the objectivity of the photographic sign, thus undermining the tangible concreteness of the exterior world. I titled “City Playground” an ongoing ironic project where over-sized toys are placed in the city (till now the city of Rome) making surrealistic scenarios.


In this second chapter the Fisher-Price family farm plays the leading role: I received it when I was 3 and it was the first time that I touched a complete scaled “architecture”. The aged and heavy playworn iconic toy becomes a landmark to fill empty spaces or to highlight forgotten or shabby places making the people think about spontaneous transformation of the contemporary city, reinventing each time, as graffiti do, the urban space.


See more of his work here.


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